I had the exciting opportunity to oversee the entire creative direction for the redesign and replatforming of Bellhelmets.com. My team and I leveraged creative thinking methodologies to approach the project in a more user-centered and innovative way. By focusing on the needs and goals of the user, our team created a Salesforce-enabled e-commerce website that is effective, easy to use, and visually appealing, resulting in positive impacts on all metrics.